Gamification cannot be sole strategy in optimizing employee performance Over the past few weeks I’ve been discussing the announcement that Walmart is undertaking a gamification project, and I’ve been sharing my personal thoughts on what it all means. First, in Part 1, we considered the data Walmart will be able to gather from game player [...]
Last week Inward Strategic Consulting announced they are doing a gamification project with Walmart to “increase employee engagement.” Lets take a look at some of the implications. We’ve all seen the news stories about Walmart taking unfair advantage of their store employees. The most recent glaring example is the class action suit filed on behalf [...]
Gamification speakers and authors regularly cite Target’s cashier game as a prime example of gamification in retail. While most of what Target is doing is not new to those of us who have worked in retail, it is the addition of immediate feedback to a traditional timed task tracking system that gamification pundits have latched [...]
This is the year that Gamification, as a discipline and business approach, got its feet on the ground. This is the year that people in business started talking about what it is, how it should work and where are the benefits. I first saw the term Gamification being used in late 2010 as I was [...]
