This is the year that Gamification, as a discipline and business approach, got its feet on the ground. This is the year that people in business started talking about what it is, how it should work and where are the benefits. I first saw the term Gamification being used in late 2010 as I was [...]
Note: To see how cashiers’ jobs could be enhanced to be more engaging using games, read the follow-up post, A Cashier Game Worth Playing. Contact us if you would like to know more about how to do this in your organization. It may depend on how old you are. I’ve seen a number of references in gamification [...]
This Gamification thing is moving fast. It was barely a year ago that the term Gamification started gaining traction. We’re now seeing more and more of a newer spin-off term – Enterprise Gamification. Whereas most of the attention in Gamification has focused on using game mechanics to engage users in marketing and loyalty efforts, Enterprise [...]
Our retail technology portfolios have become extremely complex. And as a result they require new skills to market, sell, train and implement them. I had an interesting discussion recently with an analyst friend of mine about a retailer’s automated pricing algorithms that had run amok. And about the managers who pretended to know how to [...]
