by Stuart Silverman and Richard Carey The emerging use of games in business is taking two very distinct forms, Serious Games and Gamification. Our team at Impact Simulations has been debating the merits of each and some interesting insights have emerged. Both approaches use Game Mechanics — the techniques that game designers use to make [...]
We’ve all sat through boring PowerPoints and demo’s. Sometimes we’ve been in the audience and sometimes we’ve been the presenter. For selling and marketing complex solutions, there is an emerging new discipline, sometimes referred to as Games Based Marketing, that provides a more effective way to provide highly interactive experiences to get your key messages [...]
